However, please understand that if you do object, then this may affect our ability to carry out the tasks outlined below that are designed for your benefit.
We process and retain your personal information for certain legitimate Interests, which include some or all of the following:
The information we gather on our site falls into two categories: (1) personal information you supply when you become a customer, order, complete a survey, post in a discussion forum, post news articles, or provide your email address, and (2) tracking information collected as you navigate through our site.
We may contact you with our latest offers and/or promotions that we think might interest you, as part of our market research, either by mail, telephone or e-mail.
Our communications are designed to tell you about the benefits we can offer, so that you have exclusive access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible.
In addition, the personal information you provide may be used for the purposes of identity verification, credit and risk management, revenue collection, database verification and enhancement.
We may also share your details with carefully selected and trusted partners whose product or services we think might interest you, either directly or through a data co-operative. We only share your details with our trusted partners whom will only contact you via postal communications and we never share email or telephone contact information for marketing communication purposes. You have the right to object to your information being shared with our partners and if you wish to do so you click here .
Data Co-operatives are companies whose members contribute information about their consumers in exchange for information about other consumers that may be interested in their products. They are just as protective as we are regarding the security and privacy of your data and adhere to the latest standard and regulations to prevent the loss or unauthorised use.
We currently share your data with the following Data Co-operatives in the UK:
Epsilon Abacus - https://www.epsilonabacus.com/
We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers. The participating retailers within the alliance are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. They share information on what their customers buy. Epsilon Abacus analyses this pooled information to help the retailers understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy. Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission
Sub 2 - http://www.sub2tech.com/
We work with Sub2 (registered as Sub2 Technologies Ltd), a company that works with UK retailers. The participating retailers within the Sub2 are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. They share information on what their customers buy. Sub2 analyses this pooled information to help the retailers understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy. Sub2 may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission.
Transactis - http://www.dlg-pdv.com
We work with Transactis (registered as Data Locator Group Ltd), a company that works with UK retailers. The participating retailers within Transactis are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. They share information on what their customers buy. Transactis analyses this pooled information to help the retailers understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy. Transactis may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission.
Other trusted partners that we may share your data with where we think they offer a product or service that may be of interest to you, but are not limited to, one of the following categories:
Retailers/ Mail Order
We may randomly monitor and record you calls to us because this helps us to ensure that we provide you with the highest level of services and maintain quality standards. We may also pass information about you to agents, services providers and/ or employees to carry out services using your data.
Our website uses Secure Sockets Layer (SSL) certificates that ensure your data is encrypted when transmitted over the Internet. We have upgraded our site to ensure that all pages are secure in line with the latest best practise. When you are in the secure section of the site, a padlock symbol appears in your browser. In most web browsers this appears to the right or left of the address bar at the top depending upon the web browser you are using.
'Verified by Visa' and 'MasterCard SecureCode' are additional security measures for customers using payment cards from Visa and MasterCard.We also provide the option for you to pay securely using Paypal. This allows you to confirm your identity before purchase as a protection from unauthorised use of your credit or debit card when shopping online. For more details, please visit Visa, MasterCard or Paypal online or contact your card issuer.
We strongly recommend to keep your password safe and not to dilvulge your password anyone else under any circumstances. Please remember to log out of your session at the end and to close down the session. This is especially important if you are using a shared computer in a internet café or library.
We hold a SSL certificate from Comodo which is a well-established and respected certification authority: https://www.comodo.com/
Our payment page is hosted by a leading payment provider Sagepay and we do not hold your card details on our servers. For more detail, please visit their website at https://www.sagepay.co.uk/
If you wish to opt out from receiving email, telephone and postal communications from us or if you do not want us to share your Personal Data with any of our trusted partners then please use one of the methods listed below. You may choose to opt out at any time at your choosing and you can equally choose to change your mind and opt back in on any one of the preferences we present to you.
However, please understand that if you do object, then this may affect our ability to offer you the best possible experience when you shop with us. You can update your preferences via one of the following:
Should you wish to correct any information or preference we currently have for you then you can use any of the relevant procedures as listed above to update us with your information or preferences at any time.
For your easy accessibility our websites may include links to sites on the Internet that are owned or operated by our trusted partners. Upon following a link to such trusted partner site, you shall review and agree to that site's rules of use before using such site as we have no control over the content of that site and cannot assume any responsibility for the privacy practices or content of such trusted partner sites.
Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. They are not harmful and do not contain any confidential information such as your home address, date of birth or credit card details. The information stored in cookies is safe and anonymous. You can find more information about cookies at http://www.allaboutcookies.org
Cookies are used on our site for the following reasons:
-To store the content of your online shopping basket whilst you browse the site and to complete an order.
-To compile anonymous aggregated statistics that allow us to understand how users use our website and help us improve the structure of our website.
-We also allow selected third parties to place cookies when you visit our site. Third party cookies may be left by selected companies who participate with us in marketing programmes. These cookies enable us to monitor which adverts you see and click on to get to our site and to also personalise advertisements for goods and services. To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the European Interactive Digital Advertising Alliance at http://youronlinechoices.eu/
Below are links to the companies that we currently allow trusted partner cookies on our website:
Google Analytics (for monitoring the overall site performance based on analysing visitor and transactional behaviour to ensure an efficient shopping experience): https://www.google.com/policies/technologies/ads/#toc-analytics
Sub2 (for analysing visitor behaviour and personalisation) http://www.sub2tech.com/
Conversant (visitor behaviour and advertising network) https://www.conversantmedia.com/
We may share your personally-identifiable information, including your name, address, email address, as well as a record of any transactions you conduct on our website or offline with us with a third-party advertising partner and its service providers in order to deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites. Our advertising partner will make the data we provide anonymous.
Emarsys (email and personalisation) https://www.emarsys.com/en-uk/
We want to make sure that we only contact you when you are not active on our website with content that you will find relevant and interesting. We do this by using online behavioural advertising (or interest based advertising). In order for it to work we collect information about your browsing activity using cookies. These cookies pass back to us your browsing information which then allows us to determine what content is most useful and relevant to be shown to you.
We anonymise your email addresses to keep your data more secure. The email addresses are scrambled before being utilised to ensure nobody else can gain access to your email address. This enables us to offer our customers the best possible online user experience and equally allows us to improve the relevancy of our advertising. This also allows us to provide you with more of the content you want to see based on your browsing behaviour and you should not be worried about this as it is a very safe and transparent process.
We do share information with a number of trusted partners such as (Google, Facebook, Conversant and Webgains) to enable us to deliver targeted advertising to you.
If you would prefer not to receive this type of advertising, then we’ve made it easy for you to opt out, but it is important to understand that this does not mean that you will no longer receive advertising when you are using the internet. It just means that the advertising you see displayed on websites will not be tailored to you and your interests and therefore may be less relevant to you.
There are some great websites that are impartial and can offer you more information and help you to make informed choices. To opt-out of all behavioural advertising, please follow these 5 tips: http://www.youronlinechoices.com/uk/five-top-tips
To opt-out of a particular provider of behavioural [and contextual] advertising - Click on this link: http://www.youronlinechoices.com/uk/your-ad-choices
You can also manage your privacy within the web browser that you are using. Many web browsers also have a 'private browsing' mode as well.
To withdraw your consent across all websites that you visit, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent websites from storing cookies on your computer's hard drive.
For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar.
If you should have any further questions or queries relating to the use or storage of your Personal data, then please write to:
Data Protection Officer
Knowsley Business Park,
You can also email your question or request to us at the following email address:
Or call our enquiry line on 03715 262626. Lines are open from 9am until 5pm Monday – Friday (excluding festive period and bank holidays). It’s a good idea to have your account details ready when you call.
Pegasus Menswear is a trading name of Chums Ltd and registered in England Number 1561474.
If you wish for a reply, please remember to include your full name, address and customer account number if known.